• Freed-Hardeman University, Henderson TN
  Bachelor of Business Administration, B.B.A. in Marketing
  Graduated: May 2022
  Honors: Cum Laude GPA-3.58, Deans and Presidents List
• Freed-Hardeman University, Henderson TN
  Master of Business Administration in Marketing M.B.A.
  Graduated: May 2022
  GPA- 4.0

Semmax Financial Group, Marketing Specialist, May 2024-August 2024
• Organized and executed events, such as "shred and Breakfast," Dinner Seminars, and Educational Workshops, successfully scheduling initial financial consultations for advisors.
• Revamped marketing touchpoints with prospects, including email, text, and letterhead communications, resulting in improved retention rates for scheduled visits.
• Developed and implemented an organic content strategy to enhance engagement across social media platforms, including Facebook, Instagram, YouTube, and Podcast Channels.
• Conducted detailed performance analysis of marketing campaigns, identifying key metrics and insights to optimize future marketing efforts.

97 Display, Digital Marketing Specialist, July 2022- August 2023
• Collaborate with cross-functional teams to design and launch innovative products that meet the needs of
the market and drive business success.
• Utilize email marketing campaigns to effectively promote and drive sales of Business-to-Business
products, with an increase of 20% response rate, resulting in increased revenue.
• Identify opportunities for market advancement and provide insights for product enhancements,
contributing to the growth and development of the company.
• Engage with clients by providing relevant and informative content, assisting in their education, and
building lasting relationships, resulting in increased customer retention.
• Develop and execute creative programs for corporate partnerships and sponsorships, fostering strategic
collaborations that drive business growth and increase brand awareness.

Younger Intern Survey Trip, Jackson, TN, October 2021
• Contributed to a valuable research initiative aimed at understanding the factors preventing locals from returning to
the workforce in Southwest Mississippi post-pandemic.
• Collaborate with local residents to gather insights about their job preferences, facilitating a deeper understanding
of their needs and preferences and conducting effective surveys and interviews.
• Conducted target sampling across various cities to collect relevant data, learning to engage with consumers
effectively and provide a positive experience while gathering raw data.

Freed-Hardeman Work-Study, August 2020-May 2022
• Designed and created promotional materials, including flyers and social media posts, to advertise upcoming events and student activities.
• Successfully organized and executed a variety of campus events, enhancing student engagement and excitement.
• Created and managed the ticketing landing page for major events such as the "Making Music" event, handled cash transactions, and ensured early access VIP attendees had accurate seating arrangements.
• Conducted surveys and research to identify student preferences for activities, ensuring tailored programming throughout the academic year.

• Microsoft (Office, Excel, PowerPoint)
• Email Marketing
• HubSpot
• Salesforce
• Zappier
• Data Analytics
• Brand Management
• Congative Marketing / AI Marketing
• A/B Testing
• Competitive Analysis
• Customer Segmentation
• Social media marketing
• Event Marketing
• Lead Generation
• Inbound Marketing
• Marketing Automation
• Leadership
• Content Creation
• Market Research
• Consumer Behavior
• Search Engine Optimization (SEO)
• Google Ads
• Google Analytics 4 (GA4)
• Go High Level

Vinh Giang Stage Academy Course

Mid-South Conference Champion of Character 2022
Academic All Mid-South Conference 2020-2022

• Stukent Analytics
• Google Ads
• Hubspot Digital Advertising Certification
• Hubspot Inbound Marketing