Every morning, I wake up and see this little red square next to my email icon on my phone, showing me all the unread emails in my inbox. Some people might think I never check my emails, which is quite the opposite; I check them 3 or 4 times a day. Instead, I have signed up for so much stuff and started to receive content that I find less valuable or catchy to open. I will open the app, scroll through the emails I received today, and see if any subject lines catch my eye or if I have any important emails that need attention. I will open, read, and reply when necessary. The rest live in my inbox forever unopened until I finally hit the select all button and either delete all or open all just to get the red square off my phone for a few hours. I know that I am not the only one in the world with this morning ritual, but how do marketers overcome the unopened email route many consumers have?
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